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01527 757010


Helping build a stronger tomorrow for Terex

Digital, Print, Website, POS, Exhibition,

Overview

Terex Corporation is a global manufacturer of lifting and material processing products and services, delivering lifecycle solutions that maximise customer return on investment.

Terex solutions serve a broad range of industries, including construction, infrastructure, manufacturing, shipping, transportation, refining, energy, utilities, quarrying and mining.

Terex offers financial products and services to assist in the acquisition of Terex equipment through Terex Financial Services.

The challenge

We’ve just completed another successful year as Terex’ creative agency, and it’s safe to say that 2016 was a very busy year for us!

Not only has the number of projects increased compared to the previous year – but we have evolved the creative and pushed more boundaries – taking the account to the next level, remaining proactive and not reactive.

Our team see themselves as an extension of Terex, part of their business, and not just their creative agency partner. We’re more than that. We understand the brand, their people and their essence.

It’s what sets us apart from the competition.

We’ve created a whole host of projects for Terex; from traditional print work to more complex integrated digital campaigns.

We created and implemented a worldwide digital campaign where the brief was to increase dealer engagement via a microsite; a first for Terex.

Due to the success of this, a similar approach was used in launching a new machine to the backhoe loader range.

We’re all looking forward to another busy year with Terex, with some very exciting projects in the pipeline.

Over The 15 Months I’ve Worked With Indigo River, They Never Fail To Inspire And Deliver Value For Money…their Account Approach Gives Us Access To A Team Of Experts, But More Importantly Has Both Traditional And Digital Capability.

Allison Tucker

Global Product Marketing Manager, Terex GB ltd

The Results

  • 156 individual projects in 2016
  • 67 offline projects completed
  • 89 online projects completed
  • 46% open rate for e-shot newsletter - Industry average is 22%