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Getting to know our customers better and making them part of our brand

Digital, Print, Website, POS, Press, Photography,

The challenge

Based in Leicestershire, Schlüter-Systems manufactures and distributes innovative tile protection and underfloor heating systems.

We were tasked to create and design a microsite for a new campaign initiative, ‘Schlüter and U’, supported with strategic collateral. 

Already popular with distributors and architects, our campaign’s aim was to encourage users to visit the campaign microsite, which offers free gifts on joining, as well as expert industry tips and regular workshops. 

The microsite would enable Schlüter to gather customer information and gain a better understanding of the customer profiles, helping Schlüter to enhance a stronger, direct relationship.

Their culture and ethos seems to be in everyone we’ve worked with at indigo River.

This has helped us pull together stronger integrated and engaging marketing campaigns.

Carl Stokes

Head of marketing

The Results

  • Total campaign delivered for Under £15k
  • 1200 active users
  • SSEC training dates fully booked
  • 80 sign ups on average, per month
  • 4515 twitter followers gained