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Achieved over 7,000 active users

Digital, Print, Website, POS, Press,

Overview

Weber are one of the world’s largest tile adhesive manufacturer’s, offering best-selling tile fixings and flooring ranges.

The challenge

We were tasked to help raise the profile of the Weber brand, and increase loyalty to their range of products. And at the same time determine who their customer base was, how often they purchase and what they purchase.

What better way to do this, than create a unique loyalty scheme that would stand head and shoulders above all their competitors. The Weber Rewards Scheme was born.

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In a nutshell, the website is a tool for tilers to submit codes found on bags of Weber products to earn points, which can later be used to redeem against a selection of Rewards.

These points can then be redeemed for a variety of exciting Rewards ranging from branded clothing, golf equipment and iPod shuffles to exclusive Virgin Experience Days, all of which can be claimed online.

Various additional promotions will also be running, such as offering additional points at trade days, where 100 bonus points can be earned by just showing the Rewards card.

The website contains in-depth product information and marketing material, such as press releases for the Weber tiling product ranges and featured offers.

The initial Weber Rewards website was launched in 2012 and quickly gained hundreds of members in the first week.

As the loyalty program matured, so did the website design and functionality. So the site had a complete re-design in 2015 to help improve usability and user experience.

Complex back end functionality was also developed to gain an insight into statistics and helped with informed marketing communication such as text message and email campaigns.

The Weber “redeem on the go” app was also released and re-released as the design changed in 2015. Available on Android and at Apple stores, the app helps make it easy for users to enter their codes on the go and browse a list of local Weber stockists and trade days.

The Rewards Scheme has also been a massive success with distributors who have seen increased sales levels of Weber products since the launch. “The ‘Love Weber’ Rewards Scheme is proving to be really popular,” says Nathan Collins, Assistant Branch Manager, Tile Base, Croydon, “and sales of the weberset SPF products in particular have increased considerably. In fact, we’ve never seen so many guys so excited about being rewarded for purchasing these excellent products – they’re just loving it.”

The loyalty program now has over 7000 members, with hundreds of codes per day being entered into the system.

Deliverables 

Digital 

Press 

Print 

POS 

Web 

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We were delighted with the results. Not only did Indigo come back quickly, their ideas/concepts were fresh, modern, results driven and innovative...They clearly have a creative flair and understood the brief. 

Peter Temprell

National Sales Director, Weber Tiling Division

The Results

  • 20% tiling division growth in first year
  • 25 organic sign ups a month
  • Over 1 million website hits within 42 days of site launch