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There’s no place like this place

Branding, Digital, Strategy, UI, UX,

PLACES Birmingham rebrand

Situated in one of the most prestigious business and leisure locations in Birmingham, PLACES offer property owners the most efficient route to a successful let or sale.

The challenge

We were challenged to create a new brand identity that would reflect PLACES quirky, fresh personality and make PLACES stand out in a massively over crowded letting and selling marketplace.

After a series of workshops designed to engage the client and customers, the brand took on several guises before being shaped into what is seen today. The focus of the brand moved towards a more distinct, confident look that demanded attention.

We created an engaging line that would resonate with the customer, ‘Find your Space’. 

The sentiment allowed us to create a story that evolved into a journey the PLACES agent could take with the customer. It clearly demonstrated the friendly, personal approach to finding a room/house/flat that would become ‘their space’.

Supported with a strong personality, and vibrant colours to match, the brand oozed confidence.

A series of guidelines were produced, consisting of a suite of assets to reflect their personality and offering.

I’m sure indigoRiver have had easier clients to deal with than me! Thankfully they persevered and created our fresh, new brand identity from A jumble of things I wanted.

…I believe our branding stands out, which in an industry and market place as competitive as ours is a difficult thing to achieve.”

Jaspal Dhillon

Director, Places Birmingham

The Results

  • The website bounce rate dropped from 74 to 42%
  • Increased organic search from 0 to 1400 a month